Sport
Government and private-sector clients engage us across Abu Dhabi's sports agenda. We cover the entire chain — strategy and feasibility, facilities and venues, operations, and performance science.
Sport and Entertainment in Abu Dhabi.
End-to-end capability across strategy, build, operations, sourcing, partnering and staging.
What we do
An integrated team, operating across sport and entertainment.
Entertainment & culture
Rights holders engage us to bring their IP to Abu Dhabi. We validate demand, source the venue, arrange funding and delivery, and run the event through to settlement.
Sport
Four areas of work.
Strategy
Sector strategy and feasibility, masterplans, governance and federation structures, event portfolios, and hosting bids.
Build
Facilities, venues and technology systems — delivered from design and commissioning through to handover.
Operate
Venue management, event operations and programme delivery, including long-term management contracts.
Perform
Performance capability: sports science, athlete pathways, testing and recovery, federation and programme development, and population health.
We lead and integrate. A senior team is retained on every mandate, with specialists engaged for technical depth.
Entertainment & culture
We bring in only what Abu Dhabi wants to see.
Assess
We validate demand, venue, scheduling window and funding appetite. Not every property clears.
Assemble
We secure the venue and date, close the funding, and appoint delivery and marketing partners.
Deliver
Build and staging, ticketing and marketing, run of show, and settlement.
We work with an established Abu Dhabi promoter, funders who take single-event positions, and the audience data to price each event.
Across four categories
Live sport
Championships, title fights, tournaments and motorsport.
Music
Stadium and arena tours, festivals and residencies.
Culture
Touring exhibitions, art and heritage, and licensed pop-culture formats.
Family & immersive
Family shows, location-based experiences, and gaming and esports.
Work with us
Tell us what you're working on.
Share the brief and we'll respond promptly.