Athlete representation
Representation and talent management across sports — contract negotiation, commercial rights, sponsorships and career management.
Sports & entertainment solutions for Abu Dhabi.
Whether you own the IP, the capital, the talent or the ambition — your way into Abu Dhabi.
01IP Owners
Your gateway to Abu Dhabi.
We find the right home for your IP in Abu Dhabi, secure the backing, and bring together everything it takes to deliver the event — end to end. So it lands, and lands to a full house.
02Investors
Opportunity, read correctly.
We bring an extensive understanding of supply and demand across entertainment and sport — so you see where the real value sits, and move with conviction.
03Funders
Backing the moment that counts.
When we secure an event, funders are our partners in making it happen. We come to them for focused, event-level financing — a clear return tied to a specific, secured opportunity.
What we do
Two verticals. One way of working.
Everything around the athlete — and everyone beyond. Performance for the elite athlete and the everyday alike.
The moments the region wants to see — across every category.
Sports performance
Science and performance solutions for elite athletes.
Longevity
The same science, brought to every man and woman.
Motorsport & major events
The marquee sporting moments the region wants to host.
Concerts & live music
Headline tours and one-off shows.
Culture & experiences
Blockbuster exhibitions and pop-culture experiences.
Family & immersive
Shows and experiences for every age.
Strategic partners
Some of our recent partners.
Global IP & experiences
The global leader in digital reach and audience data — an AI-powered entertainment and experiences platform.
On-the-ground delivery
A leading Abu Dhabi promoter, with the capability to stage and deliver the biggest events across the Emirate.
Event funding
Strategic funders with committed capital of tens of millions (USD), ready to back top global IP.
About
A team of senior operators — decades across live entertainment, sports business and longevity.
We've spent our careers producing major events, building sports ventures and backing longevity and human performance — and we've built the networks that come with it.
Deeply committed to the vision of Abu Dhabi, we're here to make deals that create lasting impact on the Emirate — not introductions, but outcomes.
Partner with us
Let's bring it to life.
Tell us what you're bringing to Abu Dhabi — and let's make it happen.